Being a part of “Generation Y” I always thought it was too broad of a categorization. My sister, 31 years old, who is technically within Generation Y, couldn’t be any more different than me. I’m 24 years old and am smack dab in the middle of Generation Y categorization; but yet, we’re two completely different with almost opposite goals due to very different experiences we’ve had growing up. Therefore, I always thought that there should be a different categorization for those 25-years-old and under in Gen Y because we were playing on AOL at the age of 5 years old, had cell phones in middle school, had access to Facebook back in 2004, and were the first to understand Twitter. My 31 year old sister… not so much.
And now, it looks Nielsen agrees… to a degree. They have changed the “Generation Y” description to “Generation C” meaning “connected”. Although they include 18- to 34-year-olds, there is a focus on the 18- to 24-year-old demographic. They point out that 18- to 24-year-olds make up 23% of the population. Apparently, we also watch 27% of online videos, account for 27% of visitors to social networking sites, own 33% of tablets and use 39% of smartphones. Those are some fun facts! I mostly love my generation because we’re so fascinating when it comes to being consumers. This generation presents a new and exciting challenge for marketers and content providers because “Generation C” is always on the move but CONSTANTLY connected through all sorts of devices. This generation is used to having knowledge at their fingertips and if they don’t know the answer to something, there’s always a way to find it in 30 seconds or less. We (Generation C) need to be engaged, but at a quick pace because we’re moving and multi-tasking between tweeting, facebooking, blogging, texting, pinning, emailing, chatting… you name it!
This is the time for marketers to stand out and shine… and I believe that if you’re a part of this generation, that you have an edge because you understand the uniqueness “Generation C” brings to the table.
Article found on Mashable: http://mashable.com/2012/02/23/generation-c/