In my e-marketing class, we had guest speaker Chris Brogan talking to us. He’s a very well known professional in the marketing space. One of the big things he said that stayed with me, is the fact that the mobile device is the new smoking habit.
What he meant by this is the fact that when you take a break during the day, or wake up in the morning, what’s the first thing you do? Check your phone. If you’re not building your marketing and business messages to look good and get the point across on a mobile device, then you’re missing out.